About Us Case Studies HALLMARK PERSONALIZATION APPLICATION
HALLMARK PERSONALIZATION APPLICATION
The Client
Hallmark Cards is a privately owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce C. Hall, Hallmark is the largest manufacturer of greeting cards in the United States.
The Situation
The goal of this application was to create a better user experience while ordering a card from hallmark by letting users personalize their cards.
We provided a choice of various layouts like 5X7 Fold etc. Various functionality like uploading of images and text were provided. Users were also given the authority to modify images and text.
Problem Statement
Hallmark Inc. bestowed upon us the responsibility of providing them a Card Designer, Coupon Builder and Magazine Designer on their online portal. The objective was to visually display all the features in a limited space also keeping in mind the performance issues.
Technology
Adobe Flex Builder, XML Adobe InDesign Server, PHP/MySQL
